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Purpose

– The purpose of this paper is to investigate the effect of students' need for cognition (NFC) on their information seeking behavior (ISB).

Design/methodology/approach

– Out of 19,965 students enrolled in Ferdowsi University of Mashhad, Iran, during the academic year of 2010-2011, 364 students were selected as the study sample. They were asked to complete the “need for cognition scale” and the “information seeking behavior questionnaire”.

Findings

– Students' NFC affected their ISB. The students' ISB was significantly different based on their NFC levels. It has been concluded that NFC is an important cognitive factor in directing ISB.

Originality/value

– This study makes a contribution toward enriching knowledge on psychological traits embedded in information seeking behavior. Such studies are beneficial to library and information science researchers as well as librarians and system designers.

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