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Purpose

– The purpose of this paper is to suggest that librarians and libraries must demonstrate rationalization of, and innovation in, the library, with the goal of ensuring a sustainable future for both the profession and the institution.

Design/methodology/approach

– In this paper, literature review and commentary on this topic have been addressed by professionals, researchers and practitioners.

Findings

– Myth-shattering remains as critical for the library’s survival as is a forward-facing posture. If the public, the funders, grantors, legislators and other government entities can recognize the continuing need filled by the library, not only as a welcoming and respected center of a community, but as a knowledge hub brimming with research to support innovation, the rationalization regarding its continuance will be unnecessary.

Originality/value

– The value in addressing this issue is to highlight the libraries must be viewed not only as a symbol of stability in the community but also as innovators.

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