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Purpose

This paper aims to analyze the strengths, weaknesses, opportunities and threats of the academic social networking, Academia.edu.

Design/methodology/approach

SWOT analysis is performed to evaluate the platform.

Findings

Academia.edu provides resources that enable scholars to heighten the impact and reach of their research within a digitally networked environment.

Originality/value

This is one of the first studies to evaluate the scholarly merits of Academia.edu.

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