The Library World Volume 62 Issue 10 Available to Purchase

As our Flashbacks for this issue clearly show, public relations is no new subject as far as librarianship is concerned. The only thing that seems to change is the name under which it operates. In 1911 it was called, without any subterfuge, advertising. By 1936 it had become publicity. And now it is public relations, and a subject which British librarianship is at last taking seriously.