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NORMAN TOMLINSON'S article on publicity for International Book Year (NLW October), touches on a theme that is becoming more and more urgent in librarianship. As he so rightly points out, many isolated attempts are made to publicise one or other of the multi‐faceted aspects of librarianship today, but how many fellow librarians, let alone the public, have heard of these events. (Have you heard of IBY?)