Commonplaces

I SYMPATHISE with the decision to invite commercial advertising into Scoclis news, the thrice‐yearly sheet issued by the Standing Conference of Co‐operative Library & Information Services, but even though the rate is modest, I should think they will have to ‘professionalise’ the present stencilled format if they are to get much custom. You have got to make an advertiser feel he is getting value for money, not just providing a sub. Perhaps if Scoclis news doesn't have much success in ‘inviting’ advertising, it will try selling advertising instead. Some bodies, not necessarily SCOCLIS, which solicit commercial funding for their activities don't always seem clear just who is doing whom the favour.