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The passer‐by had already flipped a couple of smooth‐edged coins into the upturned flat cap when his eye was caught by the placard captioning the slightly shabby personage seated on the pavement beside it. The placard read: ‘Help a poor information scientist with three hungry kids and a football team to support.’ The passer‐by paused suspiciously and enquired, ‘What's an information scientist then? You're not one of these new religions are you?’

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