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Presents a philosophical discussion on how effectiveness must start with contact with the customer and work upwards through the organization, allowing innovation and improvement at all levels. Efficiency comes from the top as a managerial process which perceives and directs. Effectiveness can be best utilized by seeking and promoting effective people, and by fostering creative abilities. Discusses the features required by any organization to foster this talent internally and then to make the organization effective at the customer/organization interface. Relates all these management concepts to the library forum and discusses how such an approach would affect library services.

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