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In Information: The Key to Effective Management published by MCB University Press (1989, ISBN 0 86176 443 9), Bob Norton and Malcolm Peel argue that the role of information within management is in the throes of dramatic transformation. It is vital that managers act on the implications of this change if they are to maintain their market position. While information technology continues to expand at an experiential rate, it is an extension of what has gone before and should be understood in this light. Managers need to learn to take advantage of the resources available to them in order to remain well placed — yet they suggest that the librarian is still well positioned within the overall situation.