Reviews

Feona Hamilton, formerly the Library Association's Press Officer and later for a time Information, Research and Consultancy Group Manager at Aslib, offers her experience in public relations in the library world to librarians and information professionals wishing to publicise or market their services. She adopts the definitions that publicity consists of promoting something in order to draw attention to it, whereas marketing consists of promoting something in order to sell it. It has long been known that the public image of librarians is unacceptably low and that libraries fail to attract the attention they deserve, even within the organisation or authority that supports them. Everyone suffers in consequence yet surprisingly little is done to counter this belief of inferiority. There are articles and some other books, mostly of US origin, on this topic, but nothing exactly like Infopromotion.