Keywords: Cognitive load
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Journal Articles
Journal Articles
Journal Articles
Information and Learning Sciences (2020) 121 (1-2): 37–51.
Published: 02 January 2020
.... Statistical analyses assessed the effects of regulatory focus and message frame on agent perception, motivation and cognitive load. Findings The results of this paper did not support the hypotheses that chronic promotion-focus learners will benefit more with gain-frame agent than a loss-frame agent...

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