Keywords: Customer focus
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Journal Articles
New Library World (2010) 111 (7-8): 359–360.
Published: 20 July 2010
... in online conversations; and the potential of social networking sites. The final part of the book addresses customer focus. In this section, there are number of examples of good practice in customer‐focused web site design from a range of industries. The use of personas, customer journey mapping...

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