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Keywords: Database marketing
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Journal Articles
Journal:
Information and Learning Sciences
New Library World (1996) 97 (5): 12–16.
Published: 01 September 1996
...Per Knudsen Explains that database marketing (DBM) allows the return on investment of marketing activities to be assessed. Interprets the concepts of DBM, and illustrates the typicality of the subject with a bibliometric analysis. Examines the components of a DBM system, and identifies...
