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Keywords: Marketing of information and library services
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Journal Articles
Journal:
Information and Learning Sciences
New Library World (2015) 116 (7-8): 455–466.
Published: 13 July 2015
... of marketing. The literature on marketing of information and library services strongly argues the use of its philosophy, process and tools by all kinds of information and library organizations. Similarly, the use of public relations and publicity (PRP) is considered essential for libraries...
