Keywords: Perception
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Journal Articles
Journal Articles
Journal Articles
New Library World (2015) 116 (1-2): 94–103.
Published: 12 January 2015
...Abdoulaye Kaba; Raed Said Purpose – The purpose of this paper is to report the findings of a survey undertaken at Al Ain University of Science and Technology (AAU) to investigate and understand faculty awareness, use and perception of Open Access (OA) resources. Design/methodology/approach...
Journal Articles
Journal Articles
New Library World (2007) 108 (11-12): 545–551.
Published: 20 November 2007
...Camila A. Alire Purpose This article aims to dispel the perception that academic libraries do not need to market their services and resources; to acquaint academic librarians to the concept of word‐of‐mouth marketing and its potential for academic libraries; and to share a word‐of‐mouth marketing...
Journal Articles

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