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Keywords: Performance monitoring
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Journal Articles
Journal:
Information and Learning Sciences
New Library World (2003) 104 (9): 361–371.
Published: 01 October 2003
.... The campaign aimed to implement a change in public perception of the service from low‐tech to high‐tech image, accompanied by a re‐branding exercise to give Birmingham Libraries a memorable identity. Libraries Public libraries Marketing Market research Performance monitoring © MCB UP Limited...
