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Keywords: Performance monitoring
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Journal Articles
The changing image of Birmingham libraries: marketing strategy into action
Available to Purchase
Journal:
Information and Learning Sciences
New Library World (2003) 104 (9): 361–371.
Published: 01 October 2003
... Libraries Public libraries Marketing Market research Performance monitoring This article addresses two main target groups: library professionals who are responsible for the strategic development of the service, and marketing professionals working in or for library authorities. It will show...
