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Keywords: Short Message Service
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Journal Articles
New Library World (2013) 114 (1-2): 20–31.
Published: 04 January 2013
...Sridevi Jetty; John Paul Anbu K. Purpose Short Message Service (SMS) is an application that is widely used by all types of mobile telephone users. Integration of these short messages for marketing different products and services has become a common practice in e‐commerce. This study aims to look...

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