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Keywords: Stickiness
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Journal Articles
Journal:
Information and Learning Sciences
Information and Learning Sciences (2018) 119 (7-8): 460–468.
Published: 31 August 2018
...Ainslie Robinson; David Cook Purpose Online content developers use the term “stickiness” to refer to the ability of their online service or game to attract and hold the attention of users and create a compelling and magnetic reason for them to return repeatedly (examples include virtual pets...
