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Keywords: User segmentation
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Journal Articles
Understanding users: from man-made typologies to computer-generated clusters
Available to Purchase
Journal:
Information and Learning Sciences
New Library World (2014) 115 (9-10): 412–425.
Published: 07 October 2014
... user segmentation project using computer-generated clusters. Compared to traditional marketing texts, this article also tries to identify users segments or images created by the library profession itself. Segmentation of users can help libraries in the process of understanding user similarities...
