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The Lubrizol Corporation has been implementing a policy of moving its technology closer to the customer. The aim has been to achieve faster product development response times to maintain its position as market leader in an increasingly competitive business. The company's European marketing and technology centre at Hazelwood, near Derby, has benefited by being upgraded and expanded over the past five years from essentially an engine testing and technical service centre to an establishment that includes two of the major formulation groups. This will give Hazelwood greater flexibility in tailoring additives to suit European needs, a market which accounted for almost one‐third of Lubrizol's worldwide sales in 1991.

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