CONCORDE SALES PITCH IS IN THE CAN

Trying to persuade the world's airlines to buy Concorde is a task for which BAC sought the guidance of Weybridge‐based consultants, Marketing and Manpower International. MMI believes that sales approach, whether the product is an aircraft or a can of beans, is basically the same‐telling the customer what he can get out of it rather than what the maker put into it. Chris Phillips reports.