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Volume 74, Issue 2
1 February 1974
Industrial Management Cover Image for Volume 74, Issue 2
Review Article| February 01 1974

Do contests boost sales? Available to Purchase

Chris Phillips
Chris Phillips
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Author & Article Information
Online ISSN: 3049-5946
Print ISSN: 0007-6929
© MCB UP Limited
1974
Industrial Management (1974) 74 (2): 24–25.
https://doi.org/10.1108/eb056391

ABOUT 2,000,000 people in Britain enter a consumer competition every month. Another 2.000,000 are reckoned to take part at least once a year.

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© MCB UP Limited
1974
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THE POWER GAME GROWN MEN PLAY
Let's not be so unbending on flexible working hours
PRODUCTS
THE HIGH AND THE MIGHTY

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Salespersons’ perceptions about sales contests: Towards a greater understanding
European Journal of Marketing (December,1995)
The Schneider Trophy Contest: Some Retrospective Thoughts and Prospective Suggestions
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Journal of Service Management (June,2009)
Making crowdsourcing contests better: the power of task clarity
Management Decision (June,2025)
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