THE WINNING WAYS OF WEETABIX

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Review Article| February 01 1974

CHRIS PHILLIPS

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Online ISSN: 3049-5946

Print ISSN: 0007-6929

1974

Industrial Management (1974) 74 (2): 20–22.

https://doi.org/10.1108/eb056390

Seven million Weetabix biscuits are produced every day. The company is private and all‐British and the product is number two in the cereals charts.

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1974

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