Telling it like it is Available to Purchase

Too often, public relations is merely looked upon as a means of producing a company newspaper, arranging cosy press conferences and churning out press releases. When a company is faced with adverse publicity, the PRO is likely to be pushed aside while management closes ranks behind the ubiquitous “no comment”. Here, Ian Houston, account director with Burson Marsteller, explains the benefits of public relations — for the bad times as well as the good.