How Do You Measure your Advertising Spend?

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Review Article| July 01 1981

Adam Knowles

Publisher: Emerald Publishing

Online ISSN: 1758-5783

Print ISSN: 0263-5577

1981

Industrial Management & Data Systems (1981) 81 (7-8): 23–25.

https://doi.org/10.1108/eb057201

The fifth in our series of articles covering the major aspects of industrial advertising and marketing by Adam Knowles

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1981

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