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Issue
1 January - Volume 81, Issue 1, Pages 5 - 48
1 February - Volume 81, Issue 2-3, Pages 5 - 45
1 April - Volume 81, Issue 4-5-6, Pages 3 - 39
1 July - Volume 81, Issue 7-8, Pages 2 - 39
1 September - Volume 81, Issue 9-10, Pages 2 - 40
1 November - Volume 81, Issue 11-12, Pages 2 - 41
Volume 81, Issue 7-8
1 July 1981
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ISSN
0263-5577
EISSN
1758-5783
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Microelectronics and Marketing
Jim Mann
;
Peter Thornton
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Improving Performance Appraisal by Using Multiple Appraisers
Mark R. Edwards
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The Evolution of the Concept — Marketing
:
An Application of Systems Thinking
David Cook
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How Do You Measure your Advertising Spend?
Adam Knowles
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Managing without a Stick or a Carrot
John Garnett
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Managing Rationally with Kepner‐Tregoe
Mike McTague
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Cover Story
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Small Systems for Small Businesses
Paul Dockerill
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News Briefs
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