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Presents a customer‐focused approach to effective planning of make‐to‐order production, in which production activities are driven by customer orders and all products are made to customers’ specifications. The approach plans, schedules, and co‐ordinates production activities, based on the needs of individual customer orders. In particular, an integrated bill of material and routeing data structure is used to effectively organise production data in response to product specifications of customer orders. It facilitates the creation of production jobs with varying routeings and material requirements. A job‐oriented finite capacity scheduling system is used to effectively accommodate specific needs of individual customer orders. It allows for realistic setting of delivery dates and negotiation of order changes. Key features of the approach presented show its effectiveness in planning multi‐item customer orders and multi‐level products.

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