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Purpose

The purpose of this study is to examine the relationship between quality management practices as well as their impact on organisational performance in the ASEAN regional context.

Design/methodology/approach

A sample of 115 data collected from automotive parts/components manufacturing companies in five ASEAN countries (Indonesia, Malaysia, Philippines, Thailand, and Vietnam) was used to test the proposed research hypotheses. A two‐step modelling approach was employed to model the data by using structural equation modelling (SEM).

Findings

Leadership of the organisations tend to focus on their external (customers and suppliers) rather than internal (employees) partners. The result of this study also suggests that tier 1 suppliers of the automotive industry in ASEAN considered quality information and supplier relationship instead of people management, as the drivers of process management.

Research limitations/implications

The study was limited to a single industry. The study did not consider some aspects culture in its investigation.

Practical implications

The results of this study clarify differences in how quality is managed in an emerging region when compared to previous studies in developed countries.

Originality/value

This study is the first attempt to explore quality management implementation in a specific sector in the ASEAN region.

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