Leveraging digital transformation strategy and data-driven decision-making to improve organisational performance in a hostile environment Available to Purchase

Muhammad Awais Shakir Goraya is Senior Lecturer in the School of Organisations, Systems and People, Faculty of Business and Law, Portsmouth Business School, University of Portsmouth. With enriched experience in Digital Business and Digital Transformation, Dr Goraya has developed research interests in the multi-disciplinary areas, such as digital consumer behaviour, digital business/marketing, social commerce, omni/multi-channel retailing, etc. His research papers have been published in the leading peer-reviewed journals, such as the Journal of Business Research, Government Information Quarterly, Psychology and Marketing, Technological Forecasting and Social Change, Electronic Markets, Journal of Retailing and Consumer Services, among others.

Atika Ahmad Kemal is Lecturer in Management at Essex Business School and has a background in Information Systems. Her research interests focus on the emerging themes of digital technology innovation, intersecting across the interdisciplinary domains of organisation, management and development studies. Mainly, her work revolves around the social, organisational, political and ethical aspects of the digital artefact, delineating into areas of institutional change, power, data/social justice, dataveillance, e-governance and the inclusive development of communities, particularly in the Global South. Dr Kemal’s research has been published in high quality international journals, including Information Technology and People, Information Technology for Development, and Association of Information Systems Electronic Library (AISeL).

Mark Xu is Professor in Information Management and ex-head of Operations and Systems management at University of Portsmouth Business School. His specialism is in strategic information management, sustainable capability development, supply chain and Food traceability systems, digital technologies and governance. Dr Xu led several research and knowledge transfer projects that are largely funded by Innovate UK and companies in marine, healthcare and global supply chain industries. He is an internationally recognised active researcher with impactful journal publications, serving as Associate Journal Editor, Journal Reviewer, Advisory Board Member and UK Research Council grant reviewer.

Mahmud Akhter Shareef is Professor of the School of Business, North South University, Bangladesh. He was a visiting faculty in DeGroote School of Business, McMaster University. He did PhD in Business Administration from Sprott School of Business, Carleton University, Canada. His research interest is focused on online consumer behaviour and virtual organisational reformation. Dr Shareef has published papers addressing consumers’ adoption behaviour and quality issues of e-commerce and e-government in different refereed conference proceedings and international journals. He was the recipient of more than 10 academic awards, including 3 best research paper awards in the United Kingdom and Canada.

Muhammad Shakaib Akram is Senior Lecturer in marketing at the Essex Business School, the University of Essex. He is also the Programme Director for the Postgraduate Marketing Programmes at the Management and Marketing group of Essex Business School. Dr Akram’s research focuses on the intersection of marketing and management. He is particularly interested in digital technologies and their impacts on consumer behaviour and marketing strategy. He has published articles in the leading peer-reviewed journals in marketing and management.