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In 1923 Harry Crook of Bristol pioneered the manufacture of a new type of twisted wire brush, and, copying an American idea, marketed his product using a door‐to‐door selling technique. Today the firm he founded, Kleeneze, still 100 per cent British, has a turnover of £11 million, employs a staff of 600, and, is expanding fast. Today, Kleeneze's profitability lies foremost in the manufacture and marketing of products for industry, particularly brushstrip. Moreover with sales in 14 countries, a factory in Virginia, USA, a company in France and another one planned in Germany, the export potential is very promising.