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Jie Ren
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Journal Articles
Advertising and keyword selection strategies on Baidu: an empirical analysis
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (4): 1464–1502.
Published: 11 February 2025
Includes: Supplementary data
Journal Articles
Does transparency facilitate the fundraising capacity of public welfare crowdfunding? An empirical examination on Weibo
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (5): 1846–1876.
Published: 06 May 2024
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (9): 1977–1986.
Published: 12 October 2022
