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A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Fon Sim Ong, Kok Wei Khong, Ken Kyid Yeoh, Osman Syuhaily, Othman Mohd. Nor

Industrial Management & Data Systems (2018) 118 (1): 41–64.

https://doi.org/10.1108/IMDS-10-2016-0423

Published: 05 February 2018

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