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Journal Articles

Is immersive extended reality memorable? Focusing on museum visitor's virtual experience and visit intention

Reihane Sobhaeerooy, Kyung Young Lee, Lorn Sheehan, Qi Deng, Minwoo Lee

Industrial Management & Data Systems 1–28.

https://doi.org/10.1108/IMDS-07-2025-0924

Published: 01 May 2026

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Includes: Supplementary data

Journal Articles

Effects of streamer, context and product on consumers’ purchase and continuous watching intentions in livestreaming commerce

Yue Cen, Qi Deng, Jing Chen, Kyung Young Lee, Hamed Aghakhani

Industrial Management & Data Systems (2026) 126 (3): 1026–1062.

https://doi.org/10.1108/IMDS-07-2024-0705

Published: 12 September 2025

View article titled, Effects of streamer, context and product on consumers’ purchase and continuous watching intentions in livestreaming commerce

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Journal Articles

A configurational analysis of cross-channel integration

Qi Deng, Guijun Zhuang, Sihan Li, Hailong Yang

Industrial Management & Data Systems (2022) 122 (7): 1686–1706.

https://doi.org/10.1108/IMDS-06-2021-0388

Published: 27 May 2022

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