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Journal Articles

Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism

Pianpian Yang, Yufan Jiang, Yuxi Lin, Shuang Geng, Rui Wang

Industrial Management & Data Systems (2024) 124 (10): 2847–2869.

https://doi.org/10.1108/IMDS-07-2023-0498

Published: 26 July 2024

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Includes: Supplementary data

Journal Articles

How doctor image features engage health science short video viewers? Investigating the age and gender bias

Yingsi Tan, Shuang Geng, Li Chen, Lang Wu

Industrial Management & Data Systems (2023) 123 (9): 2319–2348.

https://doi.org/10.1108/IMDS-08-2022-0510

Published: 15 August 2023

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Journal Articles

Social media usage and employee’s job performance: The moderating role of social media rules

Rana Muhammad Sohail Jafar, Shuang Geng, Wasim Ahmad, Ben Niu, Felix T.S. Chan

Industrial Management & Data Systems (2019) 119 (9): 1908–1925.

https://doi.org/10.1108/IMDS-02-2019-0090

Published: 04 October 2019

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