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Journal Articles

Analysing impulse purchasing in cross-border electronic commerce

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Wenlong Zhu, Ruzhen Yan, Zhihui Ding
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (10): 1959–1974.
https://doi.org/10.1108/IMDS-01-2020-0046
Published: 01 October 2020
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Journal Articles

Impact of product description and involvement on purchase intention in cross-border e-commerce

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Jian Mou, Wenlong Zhu, Morad Benyoucef
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (3): 567–586.
https://doi.org/10.1108/IMDS-05-2019-0280
Published: 15 January 2020
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