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Journal Articles

Value-focused objectives for CRM system adoption

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Cristiane Drebes Pedron, Winnie Ng Picoto, Gurpreet Dhillon, Mário Caldeira
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (3): 526–545.
https://doi.org/10.1108/IMDS-01-2015-0018
Published: 11 April 2016
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