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Yan Lin
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Journal Articles
When does endorsement work? The moderating role of endorser and message characteristics
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (5): 1580–1606.
Published: 25 November 2025
Journal Articles
Spillover effects of online comments on high-involvement product sales: evidence from the Chinese automobile industry
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (9): 2791–2814.
Published: 25 July 2024
Journal Articles
A multiple regression model for patent appraisal
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2006) 106 (9): 1304–1332.
Published: 01 December 2006
