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Yao Chen
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Journal Articles
Effects of IT assimilation on customer performance: considering the role of customer agility and data-driven culture
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems 1–21.
Published: 09 February 2026
Journal Articles
Ambivalent perception of cause-related marketing: investigating the (in)congruence of opposite motivational perceptions on consumer evaluations
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (1): 192–213.
Published: 14 October 2024
Journal Articles
Influence of information technology capability on service innovation in manufacturing firms
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (2): 173–191.
Published: 20 October 2020
