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Journal Articles

How social media promotes impulsive buying: examining the role of customer inspiration

Pianpian Yang, Hong Sheng, Congcong Yang, Yuanyue Feng

Industrial Management & Data Systems (2024) 124 (2): 698–723.

https://doi.org/10.1108/IMDS-05-2023-0343

Published: 09 January 2024

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Journal Articles

Configurational paths to medical crowdfunding success and failure based on a crisp-set qualitative comparative analysis

Nianjiao Peng, Yuanyue Feng, Xi Song, Ben Niu, Jie Yu

Industrial Management & Data Systems (2022) 122 (5): 1306–1332.

https://doi.org/10.1108/IMDS-03-2021-0184

Published: 22 April 2022

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Journal Articles

Effect of achievement-related gamification on brand attachment

Congcong Yang, Pianpian Yang, Yuanyue Feng

Industrial Management & Data Systems (2022) 122 (1): 251–271.

https://doi.org/10.1108/IMDS-02-2021-0088

Published: 17 November 2021

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Journal Articles

How to inspire customers via social media

Hong Sheng, Pianpian Yang, Yuanyue Feng

Industrial Management & Data Systems (2020) 120 (6): 1041–1057.

https://doi.org/10.1108/IMDS-10-2019-0548

Published: 08 June 2020

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