...Yi-Cheng Chen; Po-Hsuan Chen; Wen-Chin Hsu; Mu Heng Lee Purpose This study investigates how anthropomorphic traits in voice assistants (VAs) shape user perceptions and adoption behaviors. The anthropomorphic voice assistant acceptance (AVAA) Model examines how humanlike and behavioral traits...

...Maosheng Yang; Juan Li; Lei Feng; Shih-Chih Chen; Ming-Lang Tseng Purpose This research proposes and examines a theoretical model grounded in anthropomorphism theory considering the curvilinear and linear relationships between service robot anthropomorphism and consumer usage intention...

... of anthropomorphism level. Design/methodology/approach Three scenario-based experiments were conducted to validate the research model. First, to test the effect of robot service failure types on customer recovery expectation; second, to further test the mediating role of perceived controllability, perceived...

...' continuance usage intentions regarding AI-powered MFAs. To fill this research gap, this paper employs goal-setting theory to establish a research model for exploring how AI-enabled features (i.e. intelligence and anthropomorphism) affect users' perceptions of goal difficulties and goal specificities, which...

...Qian Qian Chen; Hyun Jung Park Purpose With the continuous improvement of artificial intelligence (AI) technology, intelligent personal assistants (IPAs) based on AI have seen unprecedented growth. The present study investigates the effect of anthropomorphism on cognitive and emotional trust...

...Jing Wen Jia; Namho Chung; Jooyoung Hwang Purpose The main purpose of this study is to investigate the impact of service robots on hotel visitors' behaviour and to verify the role of anthropomorphism(human likeness) in customer satisfaction with robots. Design/methodology/approach An online...