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Keywords: Atmospherics
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (1): 41–64.
Published: 05 February 2018
...Fon Sim Ong; Kok Wei Khong; Ken Kyid Yeoh; Osman Syuhaily; Othman Mohd. Nor Purpose The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian...
