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Keywords: Configurational perspective
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Journal Articles
A configurational analysis of cross-channel integration
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (7): 1686–1706.
Published: 27 May 2022
... Publishing Limited Licensed re-use rights only Cross-channel integration Channel diversity IT capability Configurational perspective With the development of Internet technologies and e-commerce, multi-channel and omnichannel marketing has become a regular operation of firms (Wang et al...
