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Keywords: Consumer behavioural intention
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2015) 115 (7): 1269–1291.
Published: 10 August 2015
... of consumer behavioural intention (BI) to use mobile apps. Design/methodology/approach – A total of 288 sample data was collected and analysed using partial least square equation modelling (PLS-SEM) method. Findings – All of UTAUT2 constructs (i.e. performance expectancy, effort expectancy...
