Keywords: Consumer engagement
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Journal Articles

Effective use of peer-to-peer accommodation platform: the role of ICT service innovation and consumer engagement

Qianwen Yang, Xiang Gong, Ruihe Yan
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (6): 2206–2241.
https://doi.org/10.1108/IMDS-10-2023-0776
Published: 01 May 2025
... examine the role of ICT service innovation and consumer engagement in the EU of the PPA platform. Design/methodology/approach We empirically validate the model using a multimethod approach, including an instrument development study and an online field survey. Findings Incremental and radical ICT...
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Journal Articles

Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism

Pianpian Yang, Yufan Jiang, Yuxi Lin, Shuang Geng, Rui Wang
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (10): 2847–2869.
https://doi.org/10.1108/IMDS-07-2023-0498
Published: 26 July 2024
... be contacted at: gs@szu.edu.cn 22 07 2023 02 02 2024 14 05 2024 06 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Social media Consumer engagement Lay rationalism Regulatory focus Information processing theory...
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Includes: Supplementary data
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