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Keywords: Cross-channel advertising
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Journal Articles
Advertising and keyword selection strategies on Baidu: an empirical analysis
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (4): 1464–1502.
Published: 11 February 2025
... Publishing Limited Licensed re-use rights only E-commerce Cross-channel advertising Keyword advertising Retargeted in-feed advertising Keyword attributes Shopping goals theory “Just Baidu it and you’ll know” has become a deeply ingrained notion for users, who can readily search...
Includes: Supplementary data
