... reverse logistics efficiency. Our study reveals the value of return data in digital supply chain management. Originality/value This study is among the first to model the strategic role of return data in service design for digital retailing. It contributes to the literature by linking return cost...

...Ashish Dwivedi; Priyabrata Chowdhury; Dindayal Agrawal; Sanjoy Kumar Paul; Yangyan Shi Purpose A digital supply chain (DSC) positively enhances circular economy (CE) practices. However, what factors and conditions lead to the implementation of DSC for transitioning toward CE is not yet clear...