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Keywords: Field study
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Journal Articles
When does endorsement work? The moderating role of endorser and message characteristics
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (5): 1580–1606.
Published: 25 November 2025
... be contacted at: yzhang@suss.edu.sg 22 01 2025 24 05 2025 22 09 2025 18 10 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Online influencer endorsement Social media E-commerce Field study Funding: Yan Lin...
Journal Articles
M-Tour: A new socio-technological design application for destination competitiveness in Egypt
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (6): 1152–1166.
Published: 08 June 2020
... this issue researchers have conducted a case study in Egypt, because Egypt is one of the most popular tourism comparative destination. It includes two field studies and qualitative interviews conducted in Cairo and Alexandria in Egypt. Findings Egypt has diverse comparative advantages in terms...
Journal Articles
CSFs along ERP life‐cycle in SMEs: a field study
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2012) 112 (3): 360–384.
Published: 16 March 2012
... that delivers an additional empirical observation through the construction of consensus from previous research. © Emerald Group Publishing Limited 2012 Small to medium‐sized enterprises Resource management Critical success factors Enterprise resource planning Life cycle Field study Perspectives...
