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Keywords: Frequentist structural equation modelling
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (1): 41–64.
Published: 05 February 2018
...’ perceptions and behaviour. Atmospherics Affective state Bayesian SEM Frequentist structural equation modelling In-store behaviour Markov Chain Monte Carlo Past studies showed that consumers’ affective state can indeed be influenced by the clever manipulation of store atmospherics...
