...Wenlong Zhu; Ruzhen Yan; Zhihui Ding Purpose The purpose of this paper is to explore the impact of product information on impulse purchases in a cross-border electronic commerce (CBEC) setting from the perspective of cue stimulation. Design/methodology/approach This study proposes a research...

... and self-control on consumers' impulse purchase. Design/methodology/approach An online survey consisting of 315 participants on social commerce websites was recruited to empirically examine the proposed research model. Partial Least Squares (PLS) was employed to analyze the research model. Findings...