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Keywords: Memorability
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems 1–28.
Published: 01 May 2026
... the museum. To achieve this goal, the study investigates the effects of virtual presentation mode on potential visitors' perceived narrative transportation and virtual experiences. It also investigates the relationships among potential visitors' virtual experience, memorability and their intention...
Includes: Supplementary data
